Module 3:

Chapters 4 and 5

Date: February 7 - 25, 2022

Work to be submitted

Due Dates Assignments and Deliverables

Wed, Feb 16

Submit the class assignment from the previous 3 days. Label it on your assignment page as "Aesthetics". I will give you a paper handout each day.
Fri, Feb 18

For Chapter 4, you will also do the Pacific Trails Resort case study. Be sure to do exactly what the textbook instructs. Please do not do anything extra because I am measuring your ability to be precise. There is no creativity involved. Don't worry. Starting with Chapter 7, you'll have very wide latitude for self-expression. This is the last Pacific Trails case study.

Feb 23

Submit group Landing Branding website.

Will have 50 minutes in class on 23rd, but need to work on in advance.

Feb 28

Now that you have collaborated with group members, each individual is to view all of the websites and comment on at least 3. The links are in the Oaks Discussion area. Deadline is by February 28th.

I realize that this is not a time consuming assignment, but yet I'm giving you a lengthy time to get it done. I'm hoping that you will view and appreciate the technical and design skills of your fellow classmates. Enjoy!

Feb 28 Semester Project Milestone #1:
Topic Approval


In-class Discussions and Activities

Class Days Readings, Discussions, & Activities
Feb 7 - 14
  • Chapter 4: Visual Elements and Graphic Design (Discussion)
  • Chapter 4: Visual Elements and Graphic Design
    (Class assignment. See due date & info above)
  • Group enrollment for Landing Branding website
Feb 16 -18
  • Chapter 5: Web Design
  • Group enrollment for Fresh Take Presentation topics
    This is different from your Branding/Landing group. It will be 1 to 2 persons giving oral reports on various web topics. The presentations will begin February 25th and continue until mid-April.
Feb 18


Class Days Continuation of Module 3
Feb 21
  • Chapter 4: Visual Elements...
    Continuing from 2/18, we are still practicing some of the skills listed on Landing Branding website
Feb 23
Feb 25 Chapter 5: Web Design discussion