OBJECTIVE: Design a logo for ANY ONE (1) the fictitious companies listed below. When finished, write an explanation of your reasoning behind your final design. Using about 250 words, these are some of the concepts that you should address in your evaluations:
- In what ways did you apply logo design guidelines.
- Visual appeal, creativity, and readability of your design.
- Why your design appeals to your intended audience
- Your use of design principles and elements
- WHY you used certain design features. Don't simply state what you used, but why.
Choose ONE of these companies
- Gathered in Charleston: An event planning business for the Lowcountry.
- Stages of Fame: A theatric production company. It will produce professional plays mostly on a community level.
- A family reunion: You're getting ready to have the biggest family reunion ever! You have been asked to develop a logo for tee-shirts and other paraphernalia to be used for the reunion.
- Green Acres Landscaping: A local landscaping company offering a wide variety of services from lawn care to tree removal.
- Yourname Restaurant: An upscale seafood restaurant that you own, featuring any part of your name.
- Atlantic Brewers: This brewery has a local pub, and also distributes beers worldwide.
- Sunhead Solar Power: A solar energy company operating in South Carolina.
Guidelines/Requirements:
- Logo must be designed entirely from scratch, using only drawing tools from Illustrator.
- Adhere to logo design guidelines from the lecture material and from your own research. Overall, I am looking for Illustrator skills, knowledge of design concepts, and your creative expressions.
- This time, please use a single document for both your write-up and logo design. You'll probably use word processing and insert the jpg or png file into it.
- Display the logo neatly in two different sizes:
- Exactly 1 inch wide. The height does not matter.
- Exactly 6 inches wide. The height does not matter.
Suggestion for layout: It seems best to have your two logo sizes on a separate page from your write-up. Chances are that you'll end up with a 2-page document. - OPTIONAL: If you'd like steps and more details on the way you will submit the assignment,
click here.
About Submitting:
What to submit:
- Your writeup as a Word or PDF file.
This MUST INCLUDE your writeup as well as the two sizes of the logo. It is important to understand how to submit reports properly in different situations you'll come across. Packaging communication material is a skillset that goes with graphic design. - The raw Illustrator .AI file (So that I can examine the structure
Where and when to submit:
- Upload to OAKS in the "Test 2, Illustrator Logo" dropbox
- Due Monday, April 22, 2024 (It's the final day of class)