Use what you learned in Project 7 of the textbook to complete the following freeform exercise. First, carefully read the art director and client comments. Then create your own design to meet the needs of the project. Your design must be highly original. It should NOT be designed like the one in the text book. Be creative!
When finished, write an explanation of your reasoning behind your final design. In your ½ to 1-page evaluation, these are some of the concepts that you should address:
- Your use of logo design guidelines
- Visual appeal, creativity, and readability.
- Why your design appeals to your intended audience
- WHY you used certain design elements/features. Don't simply state what you used.
Art Director Comments
The owner of your design agency is pleased with your work on behalf of your client. She has decided to create more formal branding for your design agency and wants you to create a new logo and the accompanying collateral pieces with the new logo.
To complete this project, you must:
- Develop a compelling logo that suggests the agency’s purpose, which is graphic design. Incorporate the agency’s name –Creative Concepts – in the logo
- Build a letterhead using specifications similar to Crowe's. CLICK HERE for some great examples.
- Build a business card that is 3.5”wide by 2” high, with 1/8” bleeds. CLICK for examples
For the logo, I want something that really says “graphic design” – how can we convince clients that we can design their logos if we don’t have a good design for our own? Create some kind of imagery that people will immediately recognize as graphics- or art-related.
The letterhead should have the company’s mailing address, phone, number, and website. The business card needs to include a name, title, mailing address, email, and phone number. Use your own contact information as placeholder text for everything.
Keep in mind you are building a complete identity package, so all pieces should have a consistent look. Whatever you do on the letterhead, you should use similar visual elements on the business card.
Instructions to Submit on the DUE DATE OF JANUARY 27th:
- Print your evaluation regularly
- Print the letterhead regularly
- Set up the business card with Printers Marks and center its position
Lastly,... for backup purposes, convert/export the InDesign file into a .PDF file and upload it in OAKS Dropbox called “FOR STORAGE PURPOSES ONLY.” You will need it for your Design Portfolio in April.
Also, keep in mind that I will never grade anything in this particular dropbox. It is for your backup only.